e&
e& is a UAE-headquartered technology and telecommunications group operating connectivity, enterprise, digital, fintech and technology businesses. The group evolved from Etisalat and maintains a major telecommunications presence throughout the United Arab Emirates while also operating internationally. Its official senior-management information identifies Masood M. Sharif Mahmood as Group CEO of e& and CEO of e& UAE, following his appointment to the combined roles effective in April 2026.
About
e& is a UAE-headquartered technology and telecommunications group operating connectivity, enterprise, digital, fintech and technology businesses. The group evolved from Etisalat and maintains a major telecommunications presence throughout the United Arab Emirates while also operating internationally. Its official senior-management information identifies Masood M. Sharif Mahmood as Group CEO of e& and CEO of e& UAE, following his appointment to the combined roles effective in April 2026.
Leadership
Group Chief Executive Officer